Infrastructure Redesign
Water, energy, and resource systems are under growing pressure. ZERE develops modular recovery systems that generate energy, recover water, and restore value from underutilized resource streams.
A flamingo feeds inside an inland lagoon in the coastal town of Celestún, Yucatán, Mexico.
01 / Contradiction
Across industrial, agricultural, and municipal environments, valuable resources are often discarded in the same places where demand for water, energy, and infrastructure continues to grow. The contradiction is not a lack of resources, but a failure to recover and reuse them effectively on site, near both the source and the point of demand.
02 / System
Centralized power grids and municipal systems are reaching practical limits under the growing resource demands of today's economy. New power requirements, population growth, and labor shifts are creating conditions that large centralized solutions struggle to address efficiently. ZERE provides a modular, transportable, and rapidly deployable system that can support economic growth and community resilience at a fraction of the cost and deployment timeline of traditional infrastructure.
Centralized treatment concentrates capacity into facilities that require land, capital, transport, and continuous operation.
03 / Reversal
Unlike traditional infrastructure systems, EcoTower modules can be deployed rapidly and scaled incrementally. They generate energy and recover clean water at the source, operating continuously, 24 hours a day, 7 days a week. By treating resource streams where they originate, they reduce dependence on lagoons, landfills, long-haul transport, and other centralized disposal systems while lowering the risk of flooding-related contamination.
This represents a reversal of current conditions. Instead of managing effluents and residual materials as ongoing liabilities, they become productive assets that generate measurable value.
04 / Response
The EcoTower was developed by Proytec S.A. de C.V., an engineering team whose principals each bring more than four decades of operational experience from Petróleos Mexicanos (PEMEX), Latin America's largest energy enterprise.
It is modular. It is transportable. It is sized for the operating condition in front of it.
It converts organic waste into electricity, clean water, recovered nutrients, and stable biochar. The lagoon is permanently eliminated—not managed, not capped, not monitored. Gone.
In municipal applications, the system is designed to recover clean water from liquid waste streams while converting organic waste into usable energy. The same infrastructure principles apply across agricultural, industrial, and municipal environments: recover value locally, reduce operating burdens, and generate measurable outputs where they are needed most.
The technology is critical, but it is not the only response to the problem. It is part of a broader system designed to improve local conditions through direct, measurable actions in the communities where every unit operates.
Value is created for every participant by contributing directly to local community organizations through a structural commitment to leave every place we touch better than when we first arrived.
of net profit is structurally mandated to the Nature-Based Solutions (NBS) Community Fund in every ZERE deployment.
05 / Greencycling
Greencycling is the operational logic behind every ZERE deployment. Materials enter the system, treatment produces energy and clean water, value becomes revenue, and revenue supports local restoration and community investment. Recovered resources return usefulness to the same territory where the burden originated.
Rather than concentrating costs in one place and exporting benefits somewhere else, Greencycling is designed to keep value circulating locally. Energy supports operations. Water returns to productive use. Revenue funds community priorities. Restoration strengthens the natural systems that make long-term continuity possible.
The loop is logical before it is ecological. It is designed for continuity, improved outcomes, and measurable local impact—not optics.
06 / The People
We did not meet at a startup event. Some of us have known each other our entire lives—literally. The engineering partnership behind EcoTower and the legal and corporate architecture of ZERE share a history that predates this company by generations. The rest of us arrived through those relationships, at the moment when the problem we had each been working on—from different directions and in different countries—finally had a viable solution.
The engineers behind EcoTower spent their careers inside Petróleos Mexicanos (PEMEX), one of the largest energy and infrastructure enterprises in the world. The legal architecture comes from a career in corporate and public contract law, land rights, and community governance. The commercial and development leadership brings founder experience across technology ventures, infrastructure development, and operational engagement spanning multiple industries and two continents.
The ZERE and Proytec project team stands at the Huehuetoca operating plant: Eduardo Celis Rojo, Alberto Osegueda Magaña, Gustavo Bonilla Pérez, and Sergio Félix Cruz Carranza.
The full team is in the About section. What matters here is simpler: the relationships were already there. The timing made everything else possible.
07 / Dual Output
Modern infrastructure depends on two resources that are becoming increasingly difficult to secure: energy and water. A single EcoTower module delivers continuous baseload power and recovered water from the same operating process, directly at the point of demand and without dependence on new transmission infrastructure.
Whether deployed in agricultural, industrial, municipal, or emerging AI infrastructure environments, the principle remains the same: recover essential resources locally, reduce system pressure, and create measurable value where demand already exists.
A single EcoTower module delivers continuous baseload energy and recovered water from the same resource stream.