Infrastructure redesign begins with understanding what is broken.

Population growth and rising energy demand are colliding with the local resource systems that sustain communities around the world. ZERE builds the distributed infrastructure that converts that collision into an asset—for the farm, for the community, and for the data center that needs power and water it cannot get from the grid.

Proytec engineers EcoTower. Zere builds the business around it. As Proytec's exclusive global commercial partner and a minority shareholder in the company, Zere manages every EcoTower deployment from first site assessment to commissioning — and captures the environmental value each system generates in the field, including its water, power, and credit output. Proytec owns the technology. Zere owns the deployment. ZERE operates what it deploys. EcoTower is infrastructure, not equipment sold and left behind.

Eduardo Celis Rojo

Managing Partner / Co-Founder. He has spent his career building cross-border industrial and infrastructure projects across the United States, Mexico, and Northern Europe.

Eduardo Celis Rojo is a technology executive, entrepreneur, and systems infrastructure architect specializing in cross-border industrial project development, decentralized waste-to-energy deployment, and distributed infrastructure development across the United States, Mexico, and Northern Europe.

As Managing Partner of ZERE LLC, he orchestrates corporate strategy, capital deployment pipelines, and industrial partnership frameworks for ZERE. His professional background spans technical advisory roles, clean chemistry validation, and environmental asset architecture, providing a foundational bridge between engineering mechanics and project finance.

Alberto Osegueda Magaña

Legal & Financial Partner / Co-Founder. He has practiced corporate and financial law across Latin America, with a focus on cross-border commercial and infrastructure transactions.

Alberto Osegueda Magaña is a senior corporate attorney and financial partner with a comprehensive background in cross-border commercial frameworks, transactional infrastructure development, and legal governance across Latin America. He directs corporate compliance, contract structuring, and long-term financial modeling for ZERE’s decentralized infrastructure deployments.

Ing. Gustavo Bonilla Pérez

Technology Co-Founder — Proytec. He is a UNAM-trained petroleum engineer who served as Deputy Director of Liquefied Gas and Basic Petrochemicals at PEMEX.

Ing. Gustavo Bonilla Pérez is a veteran petroleum engineer from UNAM with senior operational lineage within Petróleos Mexicanos (PEMEX), where he served as Deputy Director of Liquefied Gas and Basic Petrochemicals. He is a primary co-inventor of the underlying thermochemical pyrolytic gasification systems utilized within the EcoTower platform.

Ing. Sergio Félix Cruz Carranza

Technology Co-Founder — Proytec. He is a UNAM-trained chemical engineer with forty years of refinery and petrochemical engineering experience at PEMEX.

Ing. Sergio Félix Cruz Carranza is a chemical engineer from UNAM and a forty-year veteran of refinery operations and petrochemical engineering optimization at PEMEX, eventually serving as Superintendent of Engineering Integration. He is a co-inventor of the modular EcoTower wastewater treatment and thermal recovery system.

María Luisa (Malú) Villarreal Sonora

Chief Scientist / Programme Designer. She has advised on environmental policy across the Yucatán Peninsula for more than three decades and authored the ACAHUAL framework now incorporated into Mexican federal forestry law.

María Luisa Villarreal Sonora is a biologist and environmental policy consultant with over three decades of advisory experience across the Yucatán Peninsula. She authored the ACAHUAL framework incorporated into Mexico’s General Law on Sustainable Forestry Development and engineered the first FSC biodiversity certification program in North America spanning 46,000 hectares.

Operating failures leave physical evidence.

Territorial pressure becomes visible where handling systems are incomplete. Flooded agricultural land. Contaminated aquifers. Methane emissions from open lagoons. Communities adjacent to waste that generates no value for them.

These are not environmental abstractions. They are infrastructure failures—and infrastructure failures create infrastructure opportunities for systems designed to operate where the pressure is real.

Understanding a system requires being inside it.

Territorial knowledge cannot be modeled from a distance. The conditions where ZERE deploys — agricultural counties under regulatory pressure, communities adjacent to waste streams they did not choose, aquifers under legal restriction — require direct field observation.

That witness is not decoration. It is the operating intelligence the system is built from.